Meet the founders — Ada & little Kaia

I started Smile Toys Shop because I wanted safe, beautifully made toys from trusted European brands — the kind I would choose for our own family.

Every item you’ll find here is carefully selected for quality, durability and real play value, with certified materials and responsible production.

Why parents trust us

  • EU-made toys & furniture

    All products are made in certified European workshops – never in unknown factories.

  • Safe & certified materials

    Every item meets strict EU safety standards and is free from harmful chemicals.

  • Curated by a parents

    We select high-quality toys from trusted European brands.

  • Free EU shipping

    Fast, trackable delivery with no extra shipping cost for all EU orders.

Why families choose our toys

  • Anna — mum from Germany

    “The quality is amazing – solid wood, beautiful colours, and no plastic smell. My 3-year-old plays with the toys every day.”

  • Julia, mum of two from Germany

    “Beautiful, natural toys that actually last. We bought the stacking toy and the balance board — both are now favourites in our home.”

  • Emilia, mum from the Netherlands

    “I was surprised how quickly everything arrived. The wooden zoo set is incredible quality – my son plays with it every single day.”
1 3

Featured products