Meet the founders — Ada & little Kaia

I started Smile Toys Shop because I wanted safe, beautifully made toys from trusted European brands — the kind I would choose for our own family.

Every item you’ll find here is carefully selected for quality, durability and real play value, with certified materials and responsible production.

  • EU-made toys & furniture

    All products are made in certified European workshops – never in unknown factories.

  • Safe & certified materials

    Every item meets strict EU safety standards and is free from harmful chemicals.

  • Curated by a parents

    We select high-quality toys from trusted European brands.

  • Free EU shipping

    Fast, trackable delivery with no extra shipping cost for all EU orders.

  • Anna — mum from Germany

    “The quality is amazing – solid wood, beautiful colours, and no plastic smell. My 3-year-old plays with the toys every day.”
  • Julia, mum of two from Germany

    “Beautiful, natural toys that actually last. We bought the stacking toy and the balance board — both are now favourites in our home.”
  • Emilia, mum from the Netherlands

    “I was surprised how quickly everything arrived. The wooden zoo set is incredible quality – my son plays with it every single day.”
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