Privacy Policy

1. General Information

This Privacy Policy explains how SmileToysShop (registered in Germany) collects, uses, and protects your personal data when you visit or make a purchase on our website www.smiletoysshop.com.

We comply with the provisions of the EU General Data Protection Regulation (GDPR) and other applicable data protection laws.


2. Data Controller

SmileToysShop

Registered in Germany

Email: info@smiletoysshop.com

Website: www.smiletoysshop.com


3. Data We Collect

We collect personal data only to the extent necessary to provide our services. This may include:

  • Name, address, email address, and phone number (for order processing and delivery)
  • Payment information (processed securely through Shopify Payments, Stripe, or PayPal)
  • Technical data (browser type, IP address, device information) for site functionality and analytics

We do not collect or process sensitive data unless required by law.

 

4. Purpose and Legal Basis of Processing

Your data is processed for the following purposes:

  • To process and fulfill your order (Art. 6(1)(b) GDPR)
  • To communicate with you and respond to inquiries
  • To send order confirmations, shipping updates, and invoices
  • To maintain website functionality and improve the user experience
  • To comply with legal and tax obligations (Art. 6(1)(c) GDPR)

 

5. Data Retention

We store personal data only as long as necessary to fulfill the purpose of collection or as required by law. Accounting and tax data are kept according to German retention periods (§257 HGB, §147 AO).

 

6. Data Sharing

Your data is shared only with service providers essential for order fulfillment:

  • Shipping companies (for delivery)
  • Payment processors (for secure transactions)
  • Shopify Inc. (hosting and platform provider)

All partners comply with GDPR requirements and process data under contractual agreements ensuring security.


7. Cookies and Analytics

Our website uses cookies to improve usability and store preferences.

You can disable cookies in your browser settings at any time.

We may use analytics tools (e.g., Google Analytics) in anonymized form to improve site performance.


8. Your Rights

You have the following rights under GDPR:

  • Right to access and receive a copy of your data
  • Right to rectification or deletion
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing for legitimate interests or marketing

To exercise your rights, contact: info@smiletoysshop.com

 

9. Data Security

We use SSL encryption and modern security standards to protect your personal data against unauthorized access, loss, or misuse.


10. Updates

This Privacy Policy may be updated to reflect changes in law or our practices.

 

11. Tracking and Marketing Tools

We use marketing and analytics tools to understand visitor behavior and improve our advertising performance.


Meta (Facebook and Instagram)

Our website uses the Meta Pixel provided by Meta Platforms Ireland Ltd. This tool helps us measure advertising effectiveness and reach relevant audiences. Data such as IP address, browser information, and user interactions may be shared with Meta for targeted advertising. More details: https://www.facebook.com/privacy/policy.


TikTok Pixel

We also use the TikTok Pixel provided by TikTok Technology Limited to analyze website activity and display personalized ads. Information such as IP address, device type, and actions on our website may be shared with TikTok. More details: https://www.tiktok.com/legal/page/eea/privacy-policy.


These tools are only activated after you give consent through our cookie banner.

 

Last updated: October 2025